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It seems Diggy Simmons is having beef with J. Cole, and while their burgeoning rap feud may seem sudden and unexpected, it was probably a long time coming. Diggy apparently recorded “What You Say to Me,” a diss track that surfaced this weekend, months and months ago — before his Roc Nation adversary even dropped Cole Word: The Sideline Story in September 2011.
What’s more, Diggy’s dig is a response to an even older song, “Purple Rain,” a 2010 cut that found Cole allegedly rhyming about one of Diggy’s sisters.
“Heard you lying on my sis, telling people that you hit,” raps Diggy, the 17-year-old son of hip-hop legend Rev. Run, on the newly unearthed cut. “When your album drops, I’m gonna hit you with your brick.”